Brand Identity and Digital Experience · 2024
Yanetti is a furniture brand focused on modern design and precise craftsmanship. The project covered full brand development — defining positioning, building a complete visual identity system, and shaping how the brand communicates across platforms.
In addition to branding, we designed and structured the website to reflect the same clarity and design language. The result is a cohesive presence that supports the product, strengthens recognition, and presents Yanetti with confidence both online and offline.
Yanetti Furniture
2024
Brand Identity, Web Design, UI/UX, Social Media Marketing
SEO&GEO, Social Media Marketing
Yanetti needed a brand identity that reflected the quality of its furniture and differentiated it in a competitive design market. The existing presence lacked structure and consistency, making it difficult to communicate the brand’s character clearly.
HOGI applied a consistent visual direction across all touchpoints to strengthen brand identity and recognition.
HOGI strengthened Yanetti Furniture’s brand through strategic content and targeted campaigns.
The challenge was to create a full branding system and website that would present Yanetti as confident, design-focused, and reliable, establishing clarity and consistency across every touchpoint.
Yanetti moved from a fragmented presentation to a unified brand system. The new identity clarified how the brand looks, how it communicates, and how products are presented across digital and print materials.
The website now reflects the quality of the furniture itself — with structured product layouts, clearer categorization, and stronger visual consistency. This improved how visitors navigate collections, understand materials, and engage with the brand. The overall presentation feels more cohesive, professional, and aligned with the product standard.
"HOGI transformed our brand vision into a powerful reality. Their attention to detail and strategic approach exceeded our expectations."
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