Lead Generation for Mobile App · 2025
The main objective was to drive app installations while generating qualified leads within the app.
The focus was on attracting business owners actively exploring accounting solutions and guiding them to download.
The strategy aimed to increase install volume and in the same time improve the quality of users entering the onboarding process.
BookBI
2024
Performance Marketing, Lead Generation, Social Media Marketing
Social Media Marketing, Performance Marketing
BookBI operates in a market where many small business owners and entrepreneurs are not yet accustomed to using a mobile accounting app for daily financial management. While digital tools are widely available, adoption often depends on awareness, understanding, and trust.
Translating product concept into a functional digital experience
Designed to drive installs, engagement, and user retention
The challenge was to educate potential users, clearly explain the app’s value, and encourage business owners to consider a mobile solution as part of their regular operations. Driving installs required building confidence before asking for action.
The app marketing strategy centered on mobile app user acquisition through awareness and education. Campaigns introduced Bookbi to business owners who had not previously considered a mobile accounting app as part of their workflow. Clear messaging explained its practical value and encouraged installation.
Funnels were continuously adjusted to increase app installs and strengthen the overall app growth strategy. App Store Optimization (ASO) improved search visibility and store conversion rates, while ongoing performance measurement helped lower the cost per install (CPI). Over the first three months, this approach resulted in 4,000 app installs.
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